Ross: Is AI inclusivity real, or does it not count if they aren’t human
Apr 17, 2023, 7:17 AM | Updated: 9:10 am

BARCELONA, SPAIN - FEBRUARY 04: A model walks the runway at the EIKO AI show during the Barcelona 080 Fashion Week on February 04, 2020 in Barcelona, Spain. (Photo by Xavi Torrent/WireImage)
(Photo by Xavi Torrent/WireImage)
The latest AI debate is over fashion models 鈥 specifically a service called 鈥溾 which lets designers create image files of their clothing lines, and then uses AI to put those clothes on AI-generated models which look absolutely real 鈥 except they鈥檙e not.
A designer can create a model avatar in five minutes, customize the hair style, body shape, and size, choose a pose, choose an emotion, and choose a race and skin tone.
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The company is especially proud of the inclusiveness of this 鈥 because it means everybody can see how the clothes hang on someone who looks like them.
But it鈥檚 also been criticized as fake inclusiveness because these are not real people. When Levis announced it would begin using these AI models to show off its latest clothing line the company was accused of faking inclusiveness.
But Lalaland-ai is completely upfront about the fakery 鈥 their sample photos say 鈥淭his is not a real person,鈥 and they鈥檙e faking all the races. There are fake white people too.
So we have to ask 鈥 is there something inherently wrong with selling clothes using computer-generated human images?
Because then I would also have to ask 鈥 do you consider the non-computer models in magazines to be 100% real? Haven鈥檛 the 鈥渞eal鈥 models in fashion magazines also been criticized for being too skinny, too flawless, and too sculpted?
At least with AI models, designers can finally promise that no actual humans were harmed in the making of their catalogs.
And this may all be moot anyway, pretty soon you won鈥檛 need models at all. You鈥檒l just upload a scan of the only body that really counts when you鈥檙e shopping for clothes 鈥 that being yours. There are already body scan apps that can capture your precise 3-D image, so it鈥檚 you modeling what you鈥檒l look like.
What all these innovations will probably do is put a lot of models out of work.
But personally, I would much rather be able to shop for the body I already have 鈥 instead of the body some designer thinks I should have.
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