Pok茅mon-shaped Cheeto, 'Cheetozard,' sells at auction for $87,840

Pok茅mon-shaped Cheeto, ‘Cheetozard,’ sells at auction for $87,840

Mar 5, 2025, 12:00 PM

This undated photo provided by Goldin Auctions shows a Cheeto shaped like the Pok茅mon Charizard that has sold at auction for $87,840. (Goldin Auctionsvia AP)
Credit: ASSOCIATED PRESS

(Goldin Auctionsvia AP)

BY ASSOCIATED PRESS

NEW YORK (AP) 鈥� A Cheeto shaped like the beloved Pok茅mon Charizard has sold at auction for a total cost of $87,840.

The Goldin auction house listed the snack on Sunday.

鈥淧resented is a 3-inch long Flamin鈥� Hot Cheeto in the shape of the Pok茅mon Charizard, affixed to a customized Pok茅mon card and encapsulated in a clear card storage box,鈥� the auction’s description states. 鈥淚t was initially discovered and preserved sometime between 2018-2022 by 1st & Goal Collectibles. The Cheeto surged in popularity on social media platforms in late 2024.鈥�

There were 60 bids on the uniquely shaped snack, according to the listing. The winning bid was $72,000 plus a buyer’s premium.

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